‘Revealed identity’ : an ethnographic approach to singularity
Paper published in "Recherche en Sciences de Gestion - Management Sciences - Ciencias de Gestion" — 25/02/2019
Gautier, E., & Voynnet-Fourboul, C. (2019), ‘Revealed identity’: an ethnographic approach to singularity. Recherche en Sciences de Gestion-Management Sciences-Ciencias de Gestion, 133: 135-159. (rang 3 – Fnege)
Résumé : When an organisation faces big and long-lasting difficulties, organisational identity issues become particularly salient. In such situations, organisations often engage in identity measurement through self-observation. We define ‘revealed identity’ as a process in which an external consultant defines the identity of an organisation with the help of specific tools, which is then transmitted to its members who gain a full understanding of that identity. We explored how an ethnographic method could help to understand the phenomenon of organisational identity revelation and how the revealed identity helps to give people confidence and to refocus them on strategies that are coherent with their identity.